How to add Google Tag Manager to your Online Booking

What is Google Tag Manager?

Google Tag Manager (GTM) is a marketing tool that allows you to configure and deploy tags to a website, including tags from Google Ads, Google Analytics, Floodlight, and 3rd parties. Tags, in a general sense, are bits of code you embed in your website’s javascript or HTML to extract certain information.

For marketers, necessary tag information typically includes how long users visit a page on your site, how they arrived on your site, which links they clicked, or even what products they removed from their shopping cart. 

Once you embed a GTM container onto a website, you can add new tags from within the GTM system, without requiring an update to your website. 

For more information on GTM please visit the following pages from Google:

How can I use GTM with Phorest?

We can add a GTM container to your Online Booking platform for you. 

To do so, first you need to have a GTM account set up at When you set up a GTM account, a new container is created by default. 

Once you have a container set up please inform Phorest support of your container ID, which will be in the format GTM-XXXXXXX.  You can find this ID in the top right of the screen in the tag manager as shown below:

You can contact support using the support button within your Phorest system or by emailing

The relevant updates will then be made to your Online Booking. You can then add and publish your tags within your GTM account.

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