How do I filter my SMS/Email campaigns to only send to certain clients?

This article will show you how to target and send a marketing campaign to specific groups of clients.

Targeting the right audience is crucial for the success of your campaign. Whether you want to reach all your clients or focus on specific groups, using effective filters can help tailor your message for maximum impact.

Video Guide


Step-by-Step Guide

One of the last steps in creating your SMS campaign or email campaign is to choose your campaign recipients. When doing this, you will have 3 options: 

mceclip1.png

Sending a Campaign to All of Your Clients

mceclip0.png

Choosing the All Clients option will result in the campaign being sent to all clients in your client list who are opted in for marketing communication.

After choosing All Clients and clicking Next, you will be brought to a list of all clients who will receive the campaign. If you like, you can stop the campaign from sending to specific clients on the list if you like by toggling the Added option to No.

2023-02-10_16-43-10.gif


Adding Clients One-by-One

mceclip2.png

Choosing the Add Manually option and clicking Next will bring you to a list of clients who are opted in for marketing communication.

From here, you can search for and select each client you would like to receive the campaign.

2023-02-10_16-46-26.gif


Sending to a Specific Filtered Group of Clients

mceclip3.png

Choosing the Client Group option will allow you to send the campaign to a targeted group of clients based on a filter(s) that you have set.

mceclip4.png

Filters currently only use the 'AND' operator. This means that clients must meet all the filters you set to receive your campaign. The 'OR' operator is not currently possible.

Popular Filters

Some popular filters include:

Clients who have not visited in the last 60 days (Visit History filter)

mceclip5.png

When using the Visit History filters, a client is considered to have visited if they made any purchase (services or products) within the specified date range.

If this is a common filter you would use, check out the Client Reconnect feature for a simple and effective way of communicating with overdue clients.

Clients who have purchased a certain Brand of Product (Products filter)

mceclip6.png

Clients who don't have an appointment next month/in an upcoming date range (Visit History filter)

Example below where the next month is March.

mceclip8.png

When setting this filter, choose the They have not visited option. Then, make sure to set the calendar end date before setting the start date (otherwise, you won't be able to pick a future date in the start date picker).

You can also add multiple filters to send the campaign to a very specific audience. For example:

Top spending 50 clients who haven't visited in the last 60 days

mceclip9.png

mceclip5.png

mceclip10.png

Superboost Your SMS and Email Campaigns

Check out this blog post for information on how to grow your business revenue using the Marketing suite and some other Phorest features.


Restrictions with Filters

Some filter combinations will not work together due to technical limitations. Below are the specific filter restrictions to keep in mind when setting up your campaign.

Upcoming Visits

Cannot be used in combination with:

  • Visit History
  • Product and Service History (when attempting to use both together)
  • Service History with the 'Has not had a' option.

 

Visit history

Cannot be used in combination with:

  • Upcoming Visits
  • Product and Service History (when attempting to use both together)
  • Service History with the 'Has not had a' option.

 

Service History

Cannot be used in combination with:

  • Products and Visit History (when attempting to use both together)

 

Products

Cannot be used in combination with:

  • Service History and Visit History (when attempting to use both together)

 

Vouchers/Gift Cards

Cannot be used in combination with:

  • Service History and Visit History (when attempting to use both together)
  • Products and Visit History (when attempting to use both together)

 

Was this article helpful?
9 out of 13 found this helpful