This article shows how to send an email marketing link to clients with no emails via SMS.
Did you know, on average, salons only have email addresses for 30% of their clients? This means that each time an email marketing campaign is sent, you miss out on contacting 70% of your clients! To tackle this problem and help salons reach 100%, the exceptionally clever Fallback SMS was created.
GIF: Enable Fallback SMS
Video: Send a Targeted Campaign
Step-by Step-Guide
Go to Marketing > Open the Campaign List.
This is a list of all marketing campaigns. Here you can create a New Campaign or open a draft campaign.
Build an email campaign using a template or blank email, ensuring it has a catchy subject line and that you have personalized it with your client's first name, salon name, and any links you wish to use. When finished editing the email content, click the Preview Email button.
A preview option of the email will appear on a desktop/laptop device and mobile device. Click Send a test or Select Recipients.
Choose which clients will receive the email. Send to All Clients, Add them Manually, or send a targeted campaign with client groups. This is an example of how to Filter Clients:
You can filter clients by their spending, for example. Then click the Show Matching Clients button.
You can manually turn the toggle to No for those clients that don't need to be included in the campaign. Click Next when you're happy with the recipients.
The next screen tells you how many of the selected clients cannot be reached by email. Set the Send SMS toggle to Yes. This switches on the Fallback SMS feature, which will send a web link of your email content to clients without emails so as to reach a wider audience.
A template SMS with a link to the email campaign appears but you can edit it as needed. Click Next when ready.
Note: SMS exceeding 160 characters will result in sending a Long SMS.
If you want to schedule when to send the campaign, turn the Schedule campaign toggle to Yes and choose a Date and Time.
If you want to send the campaign in a regular basis, turn the Repeat campaign toggle to Yes and choose the Frequency and Duration.
Click the Schedule Campaign button when ready.
A final prompt will appear to show the number of SMS and emails that will be sent. Click Schedule campaign to finish.