How to add Google Tag Manager to your Online Booking

What is Google Tag Manager?

Google Tag Manager (GTM) is a marketing tool that allows you to configure and deploy tags to a website, including tags from Google Ads, Google Analytics, Floodlight, and 3rd parties. Tags, in a general sense, are bits of code you embed in your website’s javascript or HTML to extract certain information.

For marketers, necessary tag information typically includes how long users visit a page on your site, how they arrived on your site, which links they clicked, or even what products they removed from their shopping cart. 

Once you embed a GTM container onto a website, you can add new tags from within the GTM system, without requiring an update to your website. 

For more information on GTM please visit the following pages from Google:

Note: Phorest does not directly support further configuration within your GTM account, and the below documentation is the only additional information we can provide. If you have any further configuration queries we would advise you to contact your website administrator/developer or Google for support with your GTM account.

How can I use GTM with Phorest?

We can add a GTM container to your Online Booking platform for you. 

First, you need to have a GTM account set up at When you set up a GTM account, a new container is created by default. 

Once you have a container set up please log a ticket to Phorest Support by clicking the Contact Support button in Phorest, or by sending an email to, requesting that your Google Tag Manager account be linked to Phorest. You will need to also include your GTM container ID which will be in the format GTM-XXXXXXX, as in the screenshot below.

Note: It is only possible to have 1 tag manager running across all pages. If you have multiple locations/branches within your business, the information reported in GTM will be a combination of data from all locations.


The relevant updates will then be made to your Online Booking. You can then add and publish your tags within your GTM account.

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