This article will give you some more information on the weekly 'Your Week in Review' email you receive from Phorest as a business owner.
Note: If you do not currently receive this email, feel free to log a ticket to our Support team through your Phorest system who can set it up for you. Important to note that we will require permission from the account owner in order for you to receive this email.
Your weekly email, delivered to you every Monday morning, gives you a snapshot of how your salon has performed in the past week, how that compares to the previous week, and also how busy your salon is looking for the week ahead. At a glance, you will see your key metrics, how they are progressing over time, and make important decisions on the fly, based on these insights.
Client Visits - The number of individual clients who visited your salon in the past week. We compare that to the previous week and indicate whether visits are up or down.
Average Bill - This is the total revenue divided by the number of client visits.
Weekly Revenue - All revenue that came into the salon that week.
Product Upsell - We all know how important this is as it has a huge impact on revenue. We track all your appointments, and how many of them included a product sale.
Rebooked Treats - We track any client that came in during the week if you gave them a free treat service previously, and if they've booked that same service and paid for it.
Discounts - We believe discounts should be kept to a minimum. We track if there is a trend for discounting and if it's become the norm, instead of the exception that it should be.
Booking Cycle - We track all clients who visited in the past week, and on average, how long it was for them since their last visit. Keeping your booking cycle low has a massive impact on your bottom line.
Online Bookings - Every appointment that was booked online in the last 7 days. This allows you to take bookings 24/7. It also frees you and your staff up from taking bookings over the phone.
Online Bookings when Closed - We total all bookings from the past week that were made while your salon was closed. This makes things super convenient for your clients, and generates revenue for you, while you sleep!
No Show Revenue Lost - Any booked appointment that week, where the client did not turn up. We help you to keep greatly reduce this with some clever tools.
Clients at Risk - Client Reconnect tracks all your at-risk regular clients, and helps you Get Them Back In!
Rebook Rate - We calculate how many of your clients that visited in the past week, have rebooked their next appointment.
No of Phorest Reviews - How many of your clients left a review, in the past week.
Average Rating - Of those reviews left, what is the average rating.
Featured Review - We pick your top review of the last 7 days.
This week by day - Here we give you stats for how your upcoming week is looking. From this, you can quickly see if your staffing levels look right, and whether you need to take some action to get clients booked in - marketing campaign, ReConnect, Social Media etc.
This week by employee - Here we break down the stats for your staff over the next 7 days. The value of appointments booked in, the rate of utilisation and their rostered hours. All this allows you to make proactive decisions for your salon.