I'm having an issue connecting Phorest to Facebook & Instagram Ads

This article will show what to do if you get an error when connecting to the Meta Business Ads Manager.

 Feature in Testing

This feature is currently in testing but will be available very soon. If you're interested in becoming a Phorest feature tester, click here.

Below is a list of known errors and how to resolve them.

Oops, something went wrong! Meta non-discrimination policy is not accepted

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This error happens when you haven't accepted Facebook’s anti-discrimination policy. To resolve this, follow the steps in the pop-up window that appears automatically (example below).

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Unconfirmed Facebook User

This error happens if you haven't confirmed your email address with Facebook. Follow the steps on-screen to resolve.

If the issue isn't resolved after following the steps, open Phorest and go to Manager SettingsOnline > Instagram & Facebook > Click your Ad Connection NameDisconnect.

Once disconnected, return to Marketing Manage my ads and set up the ads manager again.


The 'Continue' button keeps refreshing the page when connecting to Facebook

This happens when you have selected an asset (a Facebook page, Instagram profile, Ad account, or Pixel account) that doesn't exist in your Meta Business account.

To fix this, go to your Facebook Business Assets settings page.

Check that you're viewing the right Business account by checking the business account name in the top-left. You can switch accounts using the side-panel menu if it's not the right account.

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Once you're viewing the right account, you should see all of your assets under the All assets tab. If anything is missing, click the Add assets button to add the asset to your business account.

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Once all assets are listed under your business account, return to Phorest and try the connection again.


There was an issue retrieving your details. Please contact support

This happens if you've connected Phorest to Facebook before, but that connection is now invalid.

To fix this, you'll need to disconnect that connection. Go to Manager SettingsOnline > Instagram & Facebook > Click the Connection NameDisconnect.

If you have the Facebook or Instagram Book Now button set up, don't worry, this won't remove that button.

Once disconnected, return to Marketing Manage my ads and set up the ads manager again.


I can’t see my Facebook page, or Facebook says my page is not eligible

There are a number of reasons this may happen, however, the most common reason is that the page isn't linked to your Meta Business Manager account. Click here to see all of the pages in your Meta Business account. If the page is not showing, click the Add button to add it, then attempt the connection in Phorest again.


I can’t run ads for my Instagram profile

Your Instagram profile needs to be linked to your Facebook business page in order to run ads. Click here for steps on how to add an Instagram account to your business page.


There have been too many calls to this ad account. Wait 1 hour and try again

Meta has a limit on the amount of information that can be requested per hour. The only solution is to wait 1 hour then try again.


Error validating access token: The session has been invalidated because the user changed their password or Facebook has changed the session for security reasons

Phorest needs to reauthenticate your connection to Facebook as it no longer has access to run ads. To do this, go to the page that shows the list of your ad campaigns, and follow the steps onscreen.


Invalid OAuth access token - Cannot parse access token

This happens when Phorest no longer has access to your Meta Ad Account. To fix this, you'll need to disconnect that connection. Go to Manager SettingsOnline > Instagram & Facebook > Click the Connection NameDisconnect.

Once disconnected, return to Marketing Manage my ads and set up the ads manager again.


The ad account you've connected cannot be used. Please disconnect and create a new connection using a different ad account

The ad account you’ve connected can’t be used. Unfortunately, Meta doesn't provide information as to why. You'll need to use a different ad account to continue with the setup.

Disconnect the current connection by going to Manager SettingsOnline > Instagram & Facebook > Click the Connection NameDisconnect.

Once disconnected, return to Marketing Manage my ads and set up the ads manager again with a different ad account. If you don't have another one, you can set one up during the connection process.

 Next Steps - Creating an Ad

Once you've connected your Facebook account, check out this guide to find out how to run your first ad.

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