This article will show what to do if you get an error when connecting to the Meta Business Ads Manager.
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Below is a list of known errors and how to resolve them.
Known Possible Connection Errors
- Oops, something went wrong! Meta non-discrimination policy is not accepted
- Unconfirmed Facebook User
- 'Continue' button keeps refreshing the page when connecting to Facebook
- There was an issue retrieving your details. Please contact support
- I can’t see my Facebook page, or Facebook says my page is not eligible
- I can’t run ads for my Instagram profile
- There have been too many calls to this ad account. Wait 1 hour and try again
- Error validating access token
- Invalid OAuth access token - Cannot parse access token
- The ad account you've connected cannot be used. Please disconnect and create a new connection using a different ad account
Oops, something went wrong! Meta non-discrimination policy is not accepted
This error happens when you haven't accepted Facebook’s anti-discrimination policy. To resolve this, follow the steps in the pop-up window that appears automatically (example below).
Unconfirmed Facebook User
This error happens if you haven't confirmed your email address with Facebook. Follow the steps on-screen to resolve.
If the issue isn't resolved after following the steps, open Phorest and go to Manager > Settings > Online > Instagram & Facebook > Click your Ad Connection Name > Disconnect.
Once disconnected, return to Marketing > Manage my ads and set up the ads manager again.
The 'Continue' button keeps refreshing the page when connecting to Facebook
This happens when you have selected an asset (a Facebook page, Instagram profile, Ad account, or Pixel account) that doesn't exist in your Meta Business account.
To fix this, go to your Facebook Business Assets settings page.
Check that you're viewing the right Business account by checking the business account name in the top-left. You can switch accounts using the side-panel menu if it's not the right account.
Once you're viewing the right account, you should see all of your assets under the All assets tab. If anything is missing, click the Add assets button to add the asset to your business account.
Once all assets are listed under your business account, return to Phorest and try the connection again.
There was an issue retrieving your details. Please contact support
This happens if you've connected Phorest to Facebook before, but that connection is now invalid.
To fix this, you'll need to disconnect that connection. Go to Manager > Settings > Online > Instagram & Facebook > Click the Connection Name > Disconnect.
If you have the Facebook or Instagram Book Now button set up, don't worry, this won't remove that button.
Once disconnected, return to Marketing > Manage my ads and set up the ads manager again.
I can’t see my Facebook page, or Facebook says my page is not eligible
There are a number of reasons this may happen, however, the most common reason is that the page isn't linked to your Meta Business Manager account. Click here to see all of the pages in your Meta Business account. If the page is not showing, click the Add button to add it, then attempt the connection in Phorest again.
I can’t run ads for my Instagram profile
Your Instagram profile needs to be linked to your Facebook business page in order to run ads. Click here for steps on how to add an Instagram account to your business page.
There have been too many calls to this ad account. Wait 1 hour and try again
Meta has a limit on the amount of information that can be requested per hour. The only solution is to wait 1 hour then try again.
Error validating access token: The session has been invalidated because the user changed their password or Facebook has changed the session for security reasons
Phorest needs to reauthenticate your connection to Facebook as it no longer has access to run ads. To do this, go to the page that shows the list of your ad campaigns, and follow the steps onscreen.
Invalid OAuth access token - Cannot parse access token
This happens when Phorest no longer has access to your Meta Ad Account. To fix this, you'll need to disconnect that connection. Go to Manager > Settings > Online > Instagram & Facebook > Click the Connection Name > Disconnect.
Once disconnected, return to Marketing > Manage my ads and set up the ads manager again.
The ad account you've connected cannot be used. Please disconnect and create a new connection using a different ad account
The ad account you’ve connected can’t be used. Unfortunately, Meta doesn't provide information as to why. You'll need to use a different ad account to continue with the setup.
Disconnect the current connection by going to Manager > Settings > Online > Instagram & Facebook > Click the Connection Name > Disconnect.
Once disconnected, return to Marketing > Manage my ads and set up the ads manager again with a different ad account. If you don't have another one, you can set one up during the connection process.
Next Steps - Creating an Ad
Once you've connected your Facebook account, check out this guide to find out how to run your first ad.