This guide explains where to write online descriptions in Phorest so clients can read details about your treatments, bundles, and promotions before booking online.
In this Article
Why Add a Description?
Descriptions help clients choose the right treatment. Any descriptions you add will appear in your Online Booking and Branded App menu, so clients can read them while deciding what to book.
A clear description explains what the appointment includes, how long it takes, and who it’s best suited for. This can mean fewer questions at the front desk and fewer unsuitable bookings.
You add descriptions separately for services, packages, and special offers.
Adding a Description to a Service
Go to Manager > Services and select the service you want to update. Open the Online & App section and use the Information field to write your description, then save your changes.
Adding a Description to a Package
Go to Manager > Packages and open the package you want to update. Enter your text in the Online description section, then save.
Adding a Description to a Special Offer
Go to Manager > Special Offers and open the offer you want to update. Enter your text in the Online description section, then save.
Tips for Writing Helpful Descriptions
Write for the client rather than for yourself.
Plain, everyday language works better than technical product or treatment terminology, and short paragraphs are easier to scan on a phone.
Keep the tone consistent across your menu, so the whole booking experience feels like one brand. If two services are easily confused, use the descriptions to spell out the difference, for example the length of the appointment or the level of experience of the staff member performing it.
Once saved, changes appear in Online Booking and your Branded App straight away, so it is worth opening your booking link afterwards to check how the text reads to a client.