This article explains how to utilize the Eufora Dashboard to review key performance metrics and identify areas for salon growth.
This dashboard is available, free of charge, to all Phorest clients in the US. If you are partnered with Eufora and do not currently see this report in your Phorest system, please get in touch.
Access Required
Access is required to view this dashboard. You can find this access permission under Manager > Access > Reports > Partner Reports > Eufora.
In this Article
What is the Eufora Dashboard?
The Eufora Dashboard shows your salon’s key performance metrics from the past month. It also compares your numbers to other Eufora salons of a similar size, and to those supported by your Eufora representative.
You can use the dashboard to gain a clear view of how your salon is performing in key areas, including retail sales, service revenue, client retention, and staff productivity. By comparing your numbers to those of others, you can identify which areas are strong and which may need a bit of attention.
This report is useful for tracking progress, setting targets, and guiding team discussions and meetings. It can also help you focus on specific actions, such as improving rebooking rates or increasing retail sales, which contribute to the overall growth of your salon.
Accessing the Dashboard
To access the dashboard, go to Manager > Reports and choose Eufora from the Partner Reports section.
If you do not see the dashboard listed here, please click here to get in touch. Please note that the dashboard is only available to Phorest clients in the US.
Reporting Explained
On the dashboard, Purple tiles represent all Phorest x Eufora salons, Green tiles represent Phorest salons managed by your Eufora representative, and Blue tiles show your salon’s results. Below the tiles, you'll see a staff leaderboard for each metric.
| ARPC: | Average Retail Per Client. Calculated by dividing total retail sales by the number of client transactions. Example: Retail $50,000 ÷ 10,000 transactions = $5 per client. |
| SPST: | Service Per Service Ticket Price. Tracks the average value of a service ticket and how it grows over time. Example: $100 in 2023 vs. $120 in 2024. |
| PPC: | Pieces Per Client. The number of retail units sold per client visit. Example: Alex serviced 60 guests; 45 retail units were sold, resulting in 0.75 pieces per client (PPC). |
| Color %: | Percentage of hair service transactions that include a color service. Example: 100 out of 200 hair service clients received colour, which is 50%. |
| % Service Guests with Retail: | The percentage of service clients who also purchased retail. Example: Alex serviced 100 guests; 50 purchased retail, which is 50%. |
| Prebooked %: | The percentage of service guests who book their next visit on or before the day of their appointment. Example: Alex serviced 50 guests; 30 were prebooked, which is 60%. |
| Productivity %: | The percentage of scheduled work hours that are booked with clients. Example: 34 booked hours out of 40 scheduled = 85% productivity. |
| New Guest Retention %: | The percentage of new guests who return within 90 days. Example: Alex saw 50 new guests in January; in April, 25 of them returned, which is 50%. |
| Existing Guest Retention %: | The percentage of existing guests who return to the salon within 90 days. Example: 100 guests visited; 70 returned within 90 days, which is 70%. |
| YoY Staff Retention: | The percentage of staff retained year over year. Example: In 2023, the salon had 10 stylists; in 2024, 7 of them remained, resulting in a 70% retention rate. |
Downloading/Exporting the Data
To download the dashboard, click the three dots in the top-right corner of the dashboard and select Download.
The recommended download format for the Eufora Dashboard is PDF, as it provides a single file that displays the entire dashboard in one view.
If you choose to download in CSV format, you’ll receive a ZIP file containing each table as a separate CSV file.
Scheduling a Dashboard Email Delivery
You can schedule the dashboard to be emailed to you, your team or your Eufora Salesperson on a recurring basis.
To do this, click the three dots in the top-right corner of the dashboard and select Schedule delivery.