How do I get my emails to avoid Spam Filters?

This article will give you tips to reduce the likelihood of your emails landing in a client's Spam/Junk inbox.

One of the easiest ways to keep your marketing emails out of the spam folder is to avoid words that will trigger the spam filter. When writing a subject line, it is important to be mindful of your tone of voice and to choose your words carefully. Subject lines with a desperate, pushy, or urgent tone, or even an offer that sounds too good to be true, will trigger the spam filter.

We’ve compiled a list of spam trigger words you should avoid when writing an email subject line.

Urgent Action Words

  • Act now
  • Apply Now
  • Apply online
  • Order now
  • Call now
  • Click here
  • Buy now
  • Exclusive deal
  • Expires
  • Get now
  • Reduced
  • Please read
  • Urgent
  • While stocks last
  • Do it today
  • New customers only
  • Today

Words Relating to Money

  • Free
  • Deal
  • Bonus
  • Discount
  • Best price
  • 100%
  • Save
  • No hidden costs

Overly Enthusiastic Words

  • Fantastic
  • Amazing
  • Incredible
  • Unbelievable

Needy Words

  • Free gift
  • Free trial
  • Great offer
  • Name brand
  • Prize
  • Unlimited
  • Win
  • Winner
  • Risk-free
  • Congratulations
  • Guarantee
  • Reward

Beauty + Wellness Specific Words

  • Weight loss
  • Lose weight
  • Removes wrinkles
  • Reverse ageing
  • All-Natural
  • Cure
  • Certified
  • Removal
  • Inappropriate greetings in the email:
  • Dear [email address]
  • Dear friend
  • Greetings of the day
  • Dear [wrong name]
  • Hello (with no name included)
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