How do I get my emails to avoid Spam Filters?

This article will give you tips to reduce the likelihood of your emails landing in a client's Spam/Junk inbox.

One of the easiest ways to keep your marketing emails out of the spam folder is to avoid words that will trigger the spam filter. When writing a subject line, it is important to be mindful of your tone of voice and to choose your words carefully. Subject lines with a desperate, pushy, or urgent tone, or even an offer that sounds too good to be true, will trigger the spam filter.

We’ve compiled a list of spam trigger words you should avoid when writing an email subject line.

Avoid Image-Only or Image-Heavy Emails

Sending image-only or very image-heavy emails is another common trigger for spam filters. Emails that consist mainly or entirely of images can raise red flags for spam filters for several reasons:

1. Lack of Readable Text: Spam filters often look for a reasonable amount of text to assess the email's content. Image-only emails don't provide this and can be flagged as spam.

2. Accessibility Issues: Many email clients block images by default. If your email is image-only, the recipient may see a blank email if the images don't load, leading to a poor user experience.

3. Loading Times: Heavy use of images can slow down the loading time of your email, which can frustrate recipients and increase the likelihood that your email is marked as spam or deleted.

Best Practices for Using Images in Emails

1. Balance Text and Images: Maintain a healthy balance between text and images. A good rule of thumb is to keep the text-to-image ratio around 60:40.

2. Ensure Images Are Relevant and Support the Content

   • Use images that complement and enhance your message. Every image should have a clear purpose and add value to the email content.
   • Avoid using images that don't directly relate to your email's topic or the interests of your audience.