This article will give you tips to reduce the likelihood of your emails landing in a client's Spam/Junk inbox.
One of the easiest ways to keep your marketing emails out of the spam folder is to avoid words that will trigger the spam filter. When writing a subject line, it is important to be mindful of your tone of voice and to choose your words carefully. Subject lines with a desperate, pushy, or urgent tone, or even an offer that sounds too good to be true, will trigger the spam filter.
We’ve compiled a list of spam trigger words you should avoid when writing an email subject line.
Urgent Action Words
- Act now
- Apply Now
- Apply online
- Order now
- Call now
- Click here
- Buy now
- Exclusive deal
- Expires
- Get now
- Reduced
- Please read
- Urgent
- While stocks last
- Do it today
- New customers only
- Today
Words Relating to Money
- Free
- Deal
- Bonus
- Discount
- Best price
- 100%
- Save
- No hidden costs
Overly Enthusiastic Words
- Fantastic
- Amazing
- Incredible
- Unbelievable
Needy Words
- Free gift
- Free trial
- Great offer
- Name brand
- Prize
- Unlimited
- Win
- Winner
- Risk-free
- Congratulations
- Guarantee
- Reward
Beauty + Wellness Specific Words
- Weight loss
- Lose weight
- Removes wrinkles
- Reverse ageing
- All-Natural
- Cure
- Certified
- Removal
- Inappropriate greetings in the email:
- Dear [email address]
- Dear friend
- Greetings of the day
- Dear [wrong name]
- Hello (with no name included)