First Steps!
Before using the Meta Pixel, you'll need to ensure your Online Booking is connected to Facebook and/or Instagram. If you haven't done this already, check this guide out to get started.
In this Article
What is the Meta Pixel?
The Meta Pixel is an advanced analytics tool made by Facebook. The Meta Pixel base code is automatically installed on your Phorest online booking page, meaning once your Phorest Online Booking is connected, you can use the Meta Pixel analytics tool to gain further insights into customer behavior on your online booking pages.
Online Booking events tracked for Pixel
- PageView
-
AddToCart with the following variables:
- Name
- id
- Category
- Price
- Type
- Currency
- InitiateCheckout
- AddPaymentInfo
- Purchase
What Does Each Event Mean?
PageView: This happens every time someone visits a page on your online booking site. It helps track how many people are viewing your booking pages.
Example: A customer opens your service menu or lands on the booking confirmation page. Each of these counts as a “PageView.”
AddToCart: This event is triggered whenever a customer adds a service to their booking.
Example: A client selects a haircut before proceeding to checkout.
InitiateCheckout: This event occurs when a client starts the checkout process after choosing an appointment time and selecting their services and staff.
AddPaymentInfo: This happens when a customer enters their payment details during checkout.
Purchase: This event is recorded when a booking is completed and paid for. It also captures details of the services booked.
Example: A client books and pays for a massage appointment—this counts as a “Purchase” event.
Useful Meta Resources
Check out these articles from Facebook for further information on the Meta Pixel.
- About Meta Pixel
- Specifications for Meta pixel standard events
- Navigate Events Manager for Meta Pixel and Conversions API
- About Facebook Business Suite