Does Phorest online booking work with Meta Pixel? (Facebook)

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Paul K
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 First Steps!

Before using the Meta Pixel, you'll need to ensure your Online Booking is connected to Facebook and/or Instagram. If you haven't done this already, check this guide out to get started.

 In this Article

What is the Meta Pixel?

The Meta Pixel is an advanced analytics tool made by Facebook. The Meta Pixel base code is automatically installed on your Phorest online booking page, meaning once your Phorest Online Booking is connected, you can use the Meta Pixel analytics tool to gain further insights into customer behavior on your online booking pages.

Online Booking events tracked for Pixel

  • PageView
  • AddToCart with the following variables:
    • Name
    • id
    • Category
    • Price
    • Type
    • Currency
  • InitiateCheckout
  • AddPaymentInfo
  • Purchase

What Does Each Event Mean?

PageView: This happens every time someone visits a page on your online booking site. It helps track how many people are viewing your booking pages.

Example: A customer opens your service menu or lands on the booking confirmation page. Each of these counts as a “PageView.”

AddToCart: This event is triggered whenever a customer adds a service to their booking.

Example: A client selects a haircut before proceeding to checkout.

InitiateCheckout: This event occurs when a client starts the checkout process after choosing an appointment time and selecting their services and staff.

AddPaymentInfo: This happens when a customer enters their payment details during checkout.

Purchase: This event is recorded when a booking is completed and paid for. It also captures details of the services booked.

Example: A client books and pays for a massage appointment—this counts as a “Purchase” event.

Meta Ads Manager

If you’re planning to run ads through Meta Ads Manager and want to track bookings as conversions, you can still use Meta’s standard setup as long as your Book Now/Meta connection is switched on. 

This connection ensures the Meta Pixel you selected is active on your Phorest Online Booking pages and can report booking conversions (for example, Purchase events) back to Meta.

Phorest Ads Manager

If you want an easier way to build and run ads, with benefits designed specifically for Phorest clients, Phorest Ads Manager can help.
 
It’s designed to simplify the process (for example, making it easier to set up ads, build audiences, and manage exclusions). It can also send additional conversion data to Meta through the Conversions API, which can improve the accuracy and completeness of your results reporting compared to browser-only tracking.
 
It can also help provide a clearer picture of results by sending additional conversion information that can include bookings that happen outside of online booking (for example, when someone sees an ad and later books directly with the salon).
 

Useful Meta Resources

Check out these articles from Facebook for further information on the Meta Pixel.

 

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